Posted on May 07 2025
We are so excited to introduce our 'In Her Shoes' series where we highlight inspiring female entrepreneurs and their journeys. Today we are highlighting Nora Gardner who is redefining modern professionalwear with a vision rooted in both style and substance. With a mission to empower professionals through clothing that blends elegance, confidence, and practicality, Nora Gardner has become a go-to label for women seeking timeless pieces that move seamlessly from boardroom to after-hours.
ALLY Shoes: Tell us about yourself.
Nora: I am a former investment banker who could not find clothes to wear for work - so I decided to make them.
ALLY Shoes: What inspired you to start Nora Gardner?
When I was promoted at work for the first time, I wanted to level up my wardrobe; however, at the time I could not find anything other than J Crew and Theory in my price range -- and everyone at work was already wearing those brands. There were not enough options!
Source: ALLY Shoes, Black Leather Pump X Nora Gardner
Source: ALLY Shoes, Black Leather Pump X Nora Gardner
ALLY Shoes: How did becoming a mom change your entrepreneurial journey?
Nora: When I was in my 20's and early 30's, I felt unstoppable and had endless energy -- I could jump on any opportunity at the drop of a hat. Now, as both a step mom and a new mother of my own 10 month old baby, I am well acquainted with my own physical limitations and feel more risk averse. I prioritize hiring excellent talent and making sure they feel well supported in their roles. I think motherhood has been great for the business as it has helped us grow our team.
ALLY Shoes: What’s one lesson from motherhood that’s made you a stronger entrepreneur?
Nora: Great things take time and patience.
Source: ALLY Shoes, Bossy Beige Leather Lower Block Heel X Nora Gardner
Source: ALLY Shoes, Bossy Beige Leather Lower Block Heel X Nora Gardner
ALLY Shoes: How do you carve out space for self-care or rest (if you do!), and why is that important?
Nora: I try to take one long nap on the weekends. I look forward to this! I also work from home one day a week to be able to check off most household related tasks during the week. By having this flexibility during the week, I can spend quality time with my family on the weekends.
ALLY Shoes: Can you tell us what's next for the brand?
We are excited to expand our corporate uniform business.
ALLY Shoes: Who is your ally?
I am very connected to my undergraduate university, my high school and my grammar school. I often network within these communities to mentor aspiring entrepreneurs and to grow professionally.
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