Posted on January 08 2021
Not being able to open your business after months of closures is tough. This is a reality so many small business owners are facing right now as COVID cases begin to climb again. If your business has been similarly impacted due to the pandemic, know that there are things you can do to survive now and thrive in the future. Hopefully, the following resources will help you out.
Get a Handle on Your Finances
Financial stability can help keep your business alive, even when its doors are closed. You can use these tips to trim expenses and get in control of your business finances:
- While it may seem like an added cost, you may want to hire a financial consultant.
- This can help if you’re feeling overwhelmed by the steps needed to run your business.
- Forming an LLC could also provide savings that can keep your finances in check.
- There are also several financial resources still available to help struggling businesses.
Grow Your Online Presence
Just because your physical doors are closed doesn’t mean you can’t still connect with your customers. Those customers are probably online and here’s how you can reach them:
- Being able to adapt your business to new norms is essential for staying open.
- One of these new norms is that consumers are on social media more than ever.
- Your content is a chance to connect and perhaps even share your passions.
- If you need help creating content, there are plenty of guides and tips online.
- Know that interactive content, like videos, tend to provide the most ROI.
Start Preparing for Your Reopening Now
At some point, restrictions in your state will be lifted. This is why you should use any free time you have now to get your business ready to reopen with confidence. You can use these tips:
- Look into offering alternate shopping options to customers, including curbside pickup.
- Offering delivery services may also be beneficial, especially for franchise restaurants.
- You should also be aware of COVID-safe recommendations for small businesses.
- If you need to remodel or make any other updates, now may be a perfect time to do so.
- Also, work on creating a marketing plan to let customers know you’re back in business.
- Don’t forget about yourself as well! For instance, it may be time to update your wardrobe, which includes your footwear. If you’re concerned about how things like shoes will affect your budget, look into options like Ally Shoes’s At-Home Trial Box!
Owning a business is always stressful, but owning one in the middle of a pandemic that forces you to keep your doors closed can be especially overwhelming. You can take steps now to keep your business and yourself afloat. Then you can begin making preparations for the day that you can finally open your doors again and welcome customers back.
Ally Shoes can help you find that perfect fit! For more information about finding footwear that’s both stylish and comfortable.