Not sure about your size? Take our Fit Finder Quiz for a personalized size recommendation, or request a Fit Kit by mail (US Only). Prefer to try them on? Book an appointment in NYC, Chicago, or DC.
Need a quick reference? View Size Chart below.
Flats
Categories
Soft Penny Loafer
A gentle expression of timeless style—easy, elegant, and meant to be lived in.
$335
$335
$335
Still deciding? Shop the edits customers come back to most: Best Sellers, the Spring Summer Edit, the Special Event Edit, our Neutral Collection, for a high-shine neutral that works from the office to everywhere else. Every style comes in half sizes and 4 widths
From your commute to your next flight, Ally's comfortable flats and loafers go wherever your day takes you, without asking you to trade comfort for polish. Whether you're breaking in a new City Loafer or reaching for your go-to Forever Flat, there's one for whatever your day looks like.
Ally's flats and loafers are designed for women who refuse to choose between style and comfort. Every pair is handcrafted with a padded insole, built-in arch support, and a leather upper that moves with your foot. Available in US sizes 4-12, in half sizes and four widths: Narrow, Medium, Wide and Extra Wide. Whether you're heading to the office or running errands, there's an Ally flat that fits your life.
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Are Ally flats comfortable enough to wear all day?
Currently only our classic pumps are qualified for the at-home trial box. If you are interested in ordering our dressy strap heels or bold block heels, they are the exact same fit as our classic pumps. Once you confirm your fit in the classic pumps, the strap styles can be made-to-order and arrive in 3-4 weeks.
How does Try Before You Buy work?
Fill out our trial box questionnaire to tell us about your fit and color preferences, enter your shipping information, and your trial box will be on its way. After you receive the box, you'll have 7 days to try them on around your house. Keep & pay for what you like and return the rest. Shipping time won't be counted towards your 7-day window, so you truly have 7 full days to make a decision.
To make sure your payment method is valid, a temporary hold will be placed on your card, which may appear as “pending” or “processing.” Please note we won't actually charge your card unless you decide to keep your shoes. If you choose to return your order within our 7-day trial, we’ll void the hold on your card. Depending on your bank this typically takes 1-2 business days.
What's the difference between the Forever Flat and the Cap Toe Flat?
After you fill out the trial box questionnaire, our fitting team will take a look and send you 1-2 sizes that we think will fit the best. We also ask you to give us your color preferences, which we will take into account when building your box.
Please note that you may not get the color of your choice if we don't have them in stock in your size. That said, once we confirm your fit, we can always place an order for your preferred color for arrival in 3-4 weeks.
What's the difference between the City Loafer and the Penny Loafer?
You will be getting either new shoes or almost new samples. We will ask you for your preference when you fill out the questionnaire. While we will take your preference into account, it also depends on what we have available in your size and color of preference. We always clean the inside lining on all trials. We will mark clearly whether the shoes you received are new or samples. If you've received a sample pair, you can keep them at a discount or buy a new pair which will be made-to-order and arrive in 3-4 weeks.
Do Ally flats and loafers come in wide widths?
We want to work with you to get you your best fit ever, and exchange shipping is always free. Once you receive your trial box, you will have the option to schedule a 15-minute virtual fit session on zoom with us. Our fit stylists are also available to chat with you live on our website. You can also email us at hello@ally.nyc or text us at (347) 343-3014 if you have any questions!
Are Ally flats good for bunions or wide feet?
If you know right away that you'll need a different size, please let us know in 24 hours! You can submit an exchange request at www.ally.nyc/exchange. Our fit stylists are available to chat with you live on our website. You can also contact us at hello@ally.nyc or text us at (347) 343-3014 if you have any questions!
What is the return and exchange policy?
You have 7 days from the date you receive your order to decide if you want to keep some of the shoes in your trial box. Our team will remind you when your trial period is almost over. If we don’t hear from you within 7 days, we’ll know it’s true love and your card will be charged for the retail values of what's in the trial box. Due to security concerns, we will not accept any prepaid cards to be put on file.
To make sure your payment method is valid, a temporary hold will be placed on your card, which may appear as “pending” or “processing.” Please note we won't actually charge your card unless you decide to keep your shoes. If you choose to return your order within our 7-day trial, we’ll void the hold on your card. Depending on your bank this typically takes 1-2 business days.
Returns and exchanges are easy - just ship them back using the return label included in your box. Returns under any circumstances will not accepted after the 7 day period has concluded. Shipping time won't be counted towards your 7-day window, so you truly have 7 full days to make a decision. Please also note returned heels must be in the same condition as you receive them, or you will be charged a damage fee. Feel free to contact us anytime at hello@ally.nyc.
What makes the Forever Flat different from a typical ballet flat?
Our at-home trial is meant to resemble an in-store try-on experience. As a result, we ask that you only try on your shoes indoors, ideally on a carpeted surface. Returned heels must be in the same condition as you receive them, or you will be charged a damage fee. Thanks for your understanding.
Can I wear Mary Jane flats year round?
Your heels will ship within 2-3 business day from the date you place your order, and will be delivered within 2-5 business days from the date it ships. Shipping can vary depending on where you’re located.
Do you ship internationally?
Currently, our Try Before You Buy program is only available in the US. That said, we do ship US, Canada, Mexico, Switzerland, UK, Australia, New Zealand, HK, Macao, China, UAE. If you would like us to ship to your country, please place a request by emailing hello@ally.nyc. You can view more detailed FAQs on international shipping below.