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OUR STORY

By Women For Women

ALLY is a fashion startup led by women, for women. We make elegant heels that you can walk in all day long.

MEET THE TEAM

Founder / CEO

Samantha Dong


Sam had the idea of Ally when she was a second year MBA student at Stanford. As an ex-management consultant and heel-lover, she always struggled finding a pair of elegant, comfortable heels for work. After a toe injury from a hiking incident, the hope for walk-able heels for her grew even grimmer. That's when she decided to build something new - after extensive research and talks with shoemakers around the world, she now has a team of designers and engineers creating the shoes that she always wanted.

Chief Scientist

Dr. Roxann Clarke


Dr. Clarke is a foot ankle surgeon with a practice in the Financial District of NYC. She always had the dream of traveling to Italy to learn shoemaking. While medical school got in the way of her plan, her passion for shoes never ended. Now, most of her clients are professional women who had foot issues from wearing ill-fitting shoes. Can this be prevented earlier? She often wondered. So when Roxann met Sam, it felt like destiny.

Head Designer

Sara Jaramillo


Sara spent the past three years traveling back and forth NYC and Italy, as a designer for Yeezy. While she always wanted to build a pair of comfortable heels, the focus on aesthetics and pressure of new designs every season made it impossible. By joining Ally, Sara finally got the chance to tackle this century-old challenge - to prove that beauty doesn't have to hurt.

Founder / CEO

Samantha Dong

Sam had the idea of Ally when she was a second year MBA student at Stanford. As an ex-management consultant and heel-lover, she always struggled finding a pair of elegant, comfortable heels for work. After a toe injury from a hiking incident, the hope for walk-able heels for her grew even grimmer. That's when she decided to build something new - after extensive research and talks with shoemakers around the world, she now has a team of designers and engineers creating the shoes that she always wanted.

Chief Scientist

Dr. Roxann Clarke

Dr. Clarke is a foot ankle surgeon with a practice in the Financial District of NYC. She always had the dream of traveling to Italy to learn shoemaking. While medical school got in the way of her plan, her passion for shoes never ended. Now, most of her clients are professional women who had foot issues from wearing ill-fitting shoes. Can this be prevented earlier? She often wondered. So when Roxann met Sam, it felt like destiny.

Head Designer

Sara Jaramillo

Sara spent the past three years traveling back and forth NYC and Italy, as a designer for Yeezy. While she always wanted to build a pair of comfortable heels, the focus on aesthetics and pressure of new designs every season made it impossible. By joining Ally, Sara finally got the chance to tackle this century-old challenge - to prove that beauty doesn't have to hurt.