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Ally Shoes | Samantha Dong

Founder Corner | Samantha Dong

Our Founder & CEO Sam shares behind-the-scene stories of ALLY Shoes and some industry insights.  

Ally Shoes | Samantha Dong


Samantha Dong is the Founder and CEO of Ally Shoes, an innovative, fashion brand designed for women by women. Ally is renowned for designing pain-free heels for power women. Samantha is passionate about empowering women through fashion and making luxury footwear more accessible for women on the move.

After a foot injury, Samantha couldn’t find shoes that fit. She teamed up with the best creative minds including designer Sara Jaramillo and podiatric expert, Dr. Roxann Clarke, to design stylish heels for all women.

Ally Shoes continues to disrupt the footwear industry with intentional craftmanship. Our team makes heels that are scientifically engineered to alleviate pain.

Sam's Journals

Last week, we debuted our first flats collection - "The Forever Flats", featuring the same level of style, comfort, and inclusive sizes as our heels. Here is the quick back story of how we created this collection. Who Are We? Three years ago, a group of women from three different continents...
In the spirit of Valentine’s Day, I recently spoke with LOVESTORIESTV about my wedding planning experience, and shared some tips on how to pick your wedding shoes. My husband and I had two weddings, a small one in California with our close friends and a larger, quintessential Chinese wedding with mostly family and parents' friends in Shanghai.

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